I wrote a research report last year and sold it as a downloadable e-book via the website. Recently I was relying on an offline press release and links from other websites to lead visitors to the specific page from which the report could be purchased. Although this report resulted in considerable press attention, much of the media coverage did not include a link direct to my report page, or in some cases, even my website, meaning
1) Create a Site Map
No doubt that what the size of the website, one should include a detailed, with a link to every page and preferably, a short description of what each page should offers. here is an excellent example of a website map that may be found. The advantage of using a website map is that you should not have to link to every page from the home page, once should link to his website map from every page. Not only the website maps helpful for visitors looking for specific information on the website, meaning they allow search engines to easily find and index every page on the website.
2) Use a Logical Navigation Structure
When designing the website navigation menu, use logical headings and link descriptions. In short the website design services is much more intuitive to a visitor than Internet services. Use Cookie Crumbs to show visitors where they are on the website at any point. These are mostly headings that often see at the top of websites and search portals showing what category of a page you are currently browsing. Guide Visitors to specific pathways throughout your site. You can do this using Call-to-Action links instructing visitors what page they should view or what action they should take next e.g. Click Here to Order, Bookmark This Page, or View Our Catalogue Now.
3) Check for Errors Regularly
There is nothing worse than browsing a website or following a link only to find it leads nowhere. Make sure you check the website at least once a month for new links. There are low cost link checking tools such as Link Defender available to help you keep on top of this. Make sure your HTML code is designed to display correctly in different browser versions. Also ensure that your website hosting provider is stable and reliable to avoid the unnecessary downtime of website. Services such as Internet can help in monitor the website.
Make sure the website that does not contain spelling or grammatical mistakes. If there is the world’s best speller, have trusted friends and colleagues that check the website copy for errors. When proofing the website, remember to take into account regional spelling usage for different audiences. A webmaster service such as Net Mechanic can be used to check for many of these errors via the one location.
4) Use a Consistent Design and Layout
Common sense rules here – make sure one should use a consistent design and layout for each page on the website. This means using the same general colour scheme, logo, consistent navigation menu, header and footer in the same location and consistent link attributes. This way one should never visit or cause to become confused and lose their momentum to keep looking.
5) Include a Site Search Tool
A user friendly website provides the visitors the ability to search the website for specific keywords. There is one discovered Atom Site Search. There is a software program that provides website with wide search for websites of 300 pages or less, for free. It is a quick and painless way to create and customize your own site-wide search tool. They also offer a paid version for larger sites.
6) Ensure All Forms Work
It sounds obvious and it should be. If you are going to make the website interactive with feedback forms, newsletter sign-ups, guest books and the like, then make sure they work Double check each forms field is it large enough to accomodate even the longest of names. Think about your international visitors when creating fields such as Zip Code. Make it clear which fields are required by marking them with an asterix. Test the form to make sure it submits correctly and displays the right confirmation message upon completion.
7) Ensure Shopping Carts are Functional
This function is vital for any type of e-commerce website. Ensure one have adequate product descriptions, pictures, specifications and crystal clear pricing. Include information on shipping and freight costs and integrate any taxes within your price list. If selling internationally, include a foreign exchange calculator such as the free one provided by for visitors to compare costs in their local currency. Make sure your shopping cart pages are protected or a secure certification to give visitors the confidence to reveal their personal and credit card information without threat or risk. Provide simple instructions for completing the online transaction, give them the ability to back out easily and provide a help email addrel. As with your online forms, test, test and test again. It only takes one bad experience for you to lose a potential lifetime customer.
Include Obvious Contact Details
With all the scams proliferating the web these days, people are understandably sceptical when it comes to online business. To build trust, you absolutely, positively need to display contact details prominently on your site. If you’re not willing to provide a way for people to contact you, why should anyone be willing to buy from you? You should include your business address (preferably your street address and a postal address), a telephone number and at least one email address. If you are concerned about spam email harvesters, you can either hide your email address within a HTML encoder such as Natata Anti Spam Encoder or use a contact form for people to submit to contact you with.
9) Use Easy to Understand Language
on the Internet is the people are in a hurry – they want to find what they seek quickly and easily with the least hassle possible. You can help them in this quest by ensuring the website pages use simple language and easy to grasp concepts throughout. For example instead of brand-building web information architects, use website designers specialising in brand promotion. Keep the text on each page to a minimum, using bullet points and sub-headings to get your main points across or to demonstrate your product benefits. Use when composing your body copy to keep the user’s interests at top of mind. Remember your international visitors by avoiding regional word usage or technical. Want your visitor to take a particular action? Spell it out for them in plain English.
10) Make it search engine friendly
Last, but by no means least, make sure the website in search engine is compatible. A user friendly website is generally a search engine friendly site. Use body text and headings in place of graphics. Use a text-based navigation menu instead of a graphical or drop-down java script menu. Avoid frames, Flash or any code that could trip up a search engine spider trying to index the website. Use logical Title and META tags for every page, tailoring these to match the content found within. Scatter target keywords and search phrases throughout the body copy to give the pages better ranking potential on engines and directories for related searches. Do not compromise the readability of the website copy to achieve this-hire an expert copywriter to strike the right balance if needed. ten easy ways to making the websites more friendly. one have to more excuses for avoiding usability. Implement one of these per week and your visitors will repay with loyalty.ss or phone number on every page of the process in case they get stuck. For instant transactions, provide a receipt immediately and confirm their transaction was successful.